ASCEND Television travels to some of the most incredible destination around the world, to bring elevated adventure to our audiences, and inspire them to follow their travel dreams.

With breathtaking content filmed in 4K and 8K, world-class production, and unique perspectives told through local voices, ASCEND showcase
extraordinary destinations that focus on immersion and direct experiences that leave our audiences saying, “I need to go there, I need to do that.”

Recent Episode Examples

S1 | E1 ASCEND Fernie, BC
S1 | E4 ASCEND Kicking Horse
S1 | E7 ASCEND Revelstoke, BC
S1 | EP09 ASCEND Glacier Rescue

Proposal Overview

Targeted Television campaign for two (2) dedicated ASCEND Television episodes

The episodes will provide South Africa an opportunity to strategically target an internationally sought-after demographic of Canadian and American adventure travellers.

Create multiple opportunities to showcase South Africa's rich and diverse cultures, heritage sites, traditional food, and entertainment

Adventure Tourism is one of the fastest-growing segments of international tourism, and for South Africa,

It represents an emerging dream destination for North American travellers.

<p>The opportunity presented is intended to assist in achieving South Africa’s current tourism objectives, and includes a multidimensional strategy that integrates the following on Ascend Television and with our Broadcast partners.</p>

Cost Break Down

Total: $10,000

Cost to be Covered: up to 4 Team members: ground/accommodations/half pension for crew during filming

Additional advertising opportunities available as laid out in this presentation

Distribution Partners

Canada / USA / Europe

Canada’s national public broadcaster OTT Player
Estimated 70K Viewers per Episode

Canada’s multi-cultural broadcaster available in 11M homes.
Est. 60K Views per Episode

Available in 90 Million households in Europe
Est. 128K Views per Episodes

The Weather Network’s OTT Player
Est. 7M Monthly Users

Additional US Broadcast Agreements are Currently Being Negotiated.*

ADDITIONAL ADVERTISING

Medium
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MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
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MINIMUM BUY PER SEASON
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AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION
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MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION
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MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION
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MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION
Details
MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION

Our Audience Travels And Spends… And we know it

<p>Adventure travel comes in many different shapes and sizes. For some, it is about roughing it, eating pre-packed food, and pushing the limits to the extreme, which is great, but that’s not us. Our audiences want to experience travel and adventures in luxurious and high-end environments, whether it’s backcountry touring on a Swiss glacier, experiencing a heli-mountain biking lodge, or skiing under the Icelandic midnight sun during the summer solstice.</p>

EDUCATION + EMPLOYMENT

84% Are University Educated

29% Have Post-Graduate Degrees

79% Are Employed Full Time

39% Are Senior Management or Owners

70% Directly Control a Budget of $2M to Over $20M

TRAVEL + SPENDING

55% of audience spends min. $5,000 annually on travel

5% of audience spends over $21,000 annually on travel

60.1% take at least 1 overnight ski vacation per year

31.3% take more than 1 overnight ski vacation per year

* travel defined by min 1x hotel night & 2 x days.

INCOME

29% have income between $100K and $199K

19% have income of $199K and up.

WE LOVE WHAT WE DO,
AND IT SHOWS

With exceptional talent, creativity, and a passion to bring amazing stories of travel and adventure to the world, the team at ASCEND is excited to create a visual experience showcasing elevated adventures from around the globe.

Production, direction, editing, and storytelling, our in-house team of professionals take pride in bringing our audiences personal stories of passion and adventure – from the freshest powder ranges to the dustiest mountain bike trails – from around the world

Mark Kristofic ⻢克⾥
Executive Producer

ascend-television.com