Hello Drew

We are excited to prepare this proposal specifically for SALOMON.  The goal is to create a simple, well executed program for winter 2023, with the goal of building our partnership through Summer 2023 and winter 2024.

This proposal focuses primarily on our winter programming in Canada and the US, and is a combination of both commercial assets and organic product integration into our content.

Please review the details, and I would be happy to answer any questions.

All the best,

Mark

Recent Episode Examples

S1 | E1 ASCEND Fernie, BC
S1 | E4 ASCEND Kicking Horse
S1 | E7 ASCEND Revelstoke, BC
S1 | EP09 ASCEND Glacier Rescue

Proposal Overview

Our proposal is to produce 2 x Episodes of ASCEND Television featuring SALOMON ambassadors.

We will work with SALOMON to find the stories that best represent the SALOMON brand, and seamlessly integrate the branding into the story.

ASCEND Televisions production crew will work with SALOMON PR team to integrate any specific messaging needed.

ASCEND Television will provide the final product, raw footage and the rights to all footage to SALOMON for any rights free marketing needs.

Episodes will air on ASCEND Television on CBC GEM (Canada), OMNI Television (Canada), ROKU (North America), Fox's Tubi (North America) and Amazon's Freevee (North America) reaching 150,000,000 households

SALOMON will receive billboard sponsor advertising as listed in the table below.

Cost Break Down

Total: $10,000 USD

Program is full turn-key.

Additional contra-value goods can be determined as mutually agreed needs and availability.

Distribution Partners

Canada / USA / Europe

CANADA

Canada’s national public broadcaster OTT Player
Estimated 70K Viewers per Episode

CANADA

Canada’s multi-cultural linear broadcaster available in 11M homes.
Estimated 60K Viewers per Episode in the Chinese / Canadian Market

 

USA/UK

120 Million Monthly Active users
Estimated 165k Viewers per episode

 

USA / APAC

AVOD with 15 million active users

USA / CANADA / UK / FRANCE / GERMANY

The Roku Channel is a top streaming channel owned and operated by Roku.
80 Million Monthly Active users
Estimated 110k Viewers per episode

USA/ CANADA / MEXICO / AUSTRALIA / NEW ZEALAND

FOX owned AVOD
80 Million Monthly Active users
Estimated 110k Viewers per episode

Additional US Broadcast Agreements are Currently Being Negotiated.*

ADDITIONAL ADVERTISING

Medium
Details
Platform
Market(s)
Number of Occasion
Estimated Total Audience
Television Sponsor Billboards
10 second sponsor billboard with video, graphic and voice over on OMNI Television. Sponsor billboards play after each commercial break and can include a call to action.
OMNI Television
Canada
36
2.1 M
Television Commercials
30 second commercial spot to play during commercial breaks on OMNI Television.
OMNI Television
Canada
36
2.1M
OTT Sponsor Billboards
10 second sponsor billboard with video, graphic and voice over on ROKU
ROKU
USA / CANADA / UK / FRANCE / GERMANY
12
1.3 M
OTT Sponsor Billboards
10 second sponsor billboard with video, graphic and voice over on TUBI
TUBI
USA/ CANADA / MEXICO / AUSTRALIA / NEW ZEALAND
12
1.3M
OTT Sponsor Billboards
10 second sponsor billboard with video, graphic and voice over on Amazon Freevee
Amazon Freevee
USA / UK
12
1.9 M
Television Sponsor Billboards
Details
10 second sponsor billboard with video, graphic and voice over on OMNI Television. Sponsor billboards play after each commercial break and can include a call to action.
MINIMUM BUY PER SEASON
OMNI Television
MAXIMUM BUY PER SEASON
Canada
AUDIENCE IMPRESSION PER OCCASION
36
COST PER OCCASION
2.1 M
Television Commercials
Details
30 second commercial spot to play during commercial breaks on OMNI Television.
MINIMUM BUY PER SEASON
OMNI Television
MAXIMUM BUY PER SEASON
Canada
AUDIENCE IMPRESSION PER OCCASION
36
COST PER OCCASION
2.1M
OTT Sponsor Billboards
Details
10 second sponsor billboard with video, graphic and voice over on ROKU
MINIMUM BUY PER SEASON
ROKU
MAXIMUM BUY PER SEASON
USA / CANADA / UK / FRANCE / GERMANY
AUDIENCE IMPRESSION PER OCCASION
12
COST PER OCCASION
1.3 M
OTT Sponsor Billboards
Details
10 second sponsor billboard with video, graphic and voice over on TUBI
MINIMUM BUY PER SEASON
TUBI
MAXIMUM BUY PER SEASON
USA/ CANADA / MEXICO / AUSTRALIA / NEW ZEALAND
AUDIENCE IMPRESSION PER OCCASION
12
COST PER OCCASION
1.3M
OTT Sponsor Billboards
Details
10 second sponsor billboard with video, graphic and voice over on Amazon Freevee
MINIMUM BUY PER SEASON
Amazon Freevee
MAXIMUM BUY PER SEASON
USA / UK
AUDIENCE IMPRESSION PER OCCASION
12
COST PER OCCASION
1.9 M
Details
MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION

Our Audience Travels And Spends… And we know it

EDUCATION + EMPLOYMENT

84% Are University Educated

29% Have Post-Graduate Degrees

79% Are Employed Full Time

39% Are Senior Management or Owners

70% Directly Control a Budget of $2M to Over $20M

TRAVEL + SPENDING

55% of audience spends min. $5,000 annually on travel

5% of audience spends over $21,000 annually on travel

60.1% take at least 1 overnight ski vacation per year

31.3% take more than 1 overnight ski vacation per year

* travel defined by min 1x hotel night & 2 x days.

INCOME

29% have income between $100K and $199K

19% have income of $199K and up.

WE LOVE WHAT WE DO,
AND IT SHOWS

With exceptional talent, creativity, and a passion to bring amazing stories of travel and adventure to the world, the team at ASCEND is excited to create a visual experience showcasing elevated adventures from around the globe.

Production, direction, editing, and storytelling, our in-house team of professionals take pride in bringing our audiences personal stories of passion and adventure – from the freshest powder ranges to the dustiest mountain bike trails – from around the world

Mark Kristofic ⻢克⾥
Executive Producer

ascend-television.com