Dear Anna Lena and Viktoria,
We are excited to present this proposal to you for two (2) episodes of ASCEND Television, focusing exclusively on Kitzbühel. For the summer episode we would focus on summer activities in the area. For the winter episode, we would like to propose a very specific style of episode whereby we feature the Hahnenkamm through the eyes of Canadian visitors. The episode would be a mix of skiing in Kitzbühel and the Hahnenkamm. With breathtaking production quality filmed in 4K and 8K and world-class production, ASCEND Television will showcase Kitzbühel in way that will leave our audiences saying, “I need to go there”.
We are excited to visit and profile Kitzbühel and look forward to working with you!
Recent Episode Examples
Our proposal is to produce Two (2) ASCEND Television episodes dedicated to Kitzbühel.
Episode #1 would focus on Kitzbühel's summer activities (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)
Episode #2 would focus on Kitzbühel's winter activities (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)
ASCEND Television production crew will work with the Kitzbühel Tourismus PR team to develop storylines and identify local personalities.
Ideal timing for filming the summer episode would be August, 2022, and ideal timing for the summer episode would be January, 2023.
ASCEND Television will provide final product and all raw footage and rights to footage to Kitzbühel Tourismus.
Cost Break Down
Cost to be Covered: up to 3 Team members: ground/accommodations/half pension for crew during filming
Additional advertising opportunities available as laid out in this presentation
Canada / USA / Europe
CANADA Canada’s national public broadcaster OTT Player Estimated 70K Viewers per Episode
CANADA Canada’s multi-cultural broadcaster available in 11M homes. Est. 60K Viewers per Episode
EUROPE Available in 90 Million households in Europe Est. 128K Viewers per Episodes
USA The Weather Network’s OTT Player with 7M monthly users Est. 90K Viewers per Episodes
Additional US Broadcast Agreements are Currently Being Negotiated.*
Our Audience Travels And Spends… And we know it
EDUCATION + EMPLOYMENT
84% Are University Educated
29% Have Post-Graduate Degrees
79% Are Employed Full Time
39% Are Senior Management or Owners
70% Directly Control a Budget of $2M to Over $20M
TRAVEL + SPENDING
55% of audience spends min. $5,000 annually on travel
5% of audience spends over $21,000 annually on travel
60.1% take at least 1 overnight ski vacation per year
31.3% take more than 1 overnight ski vacation per year
* travel defined by min 1x hotel night & 2 x days.
29% have income between $100K and $199K
19% have income of $199K and up.
WE LOVE WHAT WE DO,
AND IT SHOWS
Production, direction, editing, and storytelling, our in-house team of professionals take pride in bringing our audiences personal stories of passion and adventure – from the freshest powder ranges to the dustiest mountain bike trails – from around the world