We are excited to present this proposal to you for two (2) episodes of ASCEND Television, focusing exclusively on North Iceland. We know that the incredible and unique experience that Iceland has to offer will be a huge hit with our viewers from around the world.
With breathtaking production quality filmed in 4K and 8K and world-class production, ASCEND Television will showcase Val d’Isère in way that will leave our audiences saying, “I need to go there”.
We are excited to visit and profile Iceland and look forward to working with you!
Recent Episode Examples
Our proposal is to produce two (2) ASCEND Television episodes dedicated to North Iceland.
Episode #1 would focus on winter activities (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)
Episode #2 would focus on winter activities (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)
ASCEND Television production crew will work with the North Iceland PR team to develop storylines and identify local personalities.
Ideal timing for filming the winter episode would be May 2022, and for the summer episode, July 2022.
ASCEND Television will provide final product and all raw footage and rights to footage to North Iceland
Cost Break Down
Cost to be Covered: up to 3 Team members: ground/accommodations/half pension for crew during filming
Additional advertising opportunities available as laid out in this presentation
Canada / USA / Europe
CANADA Canada’s national public broadcaster OTT Player Estimated 70K Viewers per Episode
CANADA Canada’s multi-cultural broadcaster available in 11M homes. Est. 60K Viewers per Episode
EUROPE Available in 90 Million households in Europe Est. 128K Viewers per Episodes
USA The Weather Network’s OTT Player with 7M monthly users Est. 90K Viewers per Episodes
Additional US Broadcast Agreements are Currently Being Negotiated.*
Our Audience Travels And Spends… And we know it
EDUCATION + EMPLOYMENT
84% Are University Educated
29% Have Post-Graduate Degrees
79% Are Employed Full Time
39% Are Senior Management or Owners
70% Directly Control a Budget of $2M to Over $20M
TRAVEL + SPENDING
55% of audience spends min. $5,000 annually on travel
5% of audience spends over $21,000 annually on travel
60.1% take at least 1 overnight ski vacation per year
31.3% take more than 1 overnight ski vacation per year
* travel defined by min 1x hotel night & 2 x days.
29% have income between $100K and $199K
19% have income of $199K and up.
WE LOVE WHAT WE DO,
AND IT SHOWS
Production, direction, editing, and storytelling, our in-house team of professionals take pride in bringing our audiences personal stories of passion and adventure – from the freshest powder ranges to the dustiest mountain bike trails – from around the world