Dear Gerhard, Giancarlo & Stefanie,
We are excited to present this proposal to you for two (2) episodes of ASCEND Television, focusing exclusively on Val Gardena, Alta Badia, Val di Fassa and Val di Fiemme. Our goal with this proposal is to create a summer episode and a winter episode, with the costs shared between the four areas as part of the Dolomiti Superski pass.
With breathtaking production quality filmed in 4K and 8K and world-class production, ASCEND Television will showcase Innsbruck in way that will leave our audiences saying, “I need to go there”.
We are excited to visit and profile your beautiful section of Italy, and we look forward to working with you!
Recent Episode Examples
Our proposal is to produce two (2) ASCEND Television episodes dedicated to Dolomiti Superski areas.
Episode #1 would focus on summer activities (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)
Episode #2 would focus on ski / winter activities (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)
ASCEND Television production crew will work with your PR team develop storylines and identify local personalities.
Ideal timing for filming the summer episode would be may or August, 2022, and the ideal timing for the winter episode would be January, 2023.
ASCEND Television will provide final product and all raw footage and rights to footage the participating ski areas.
Cost Break Down
Cost to be Covered: up to 3 Team members: ground/accommodations/half pension for crew during filming
Additional advertising opportunities available as laid out in this presentation
Canada / USA / Europe
Canada’s national public broadcaster OTT Player
Estimated 70K Viewers per Episode
Canada’s multi-cultural broadcaster available in 11M homes.
Est. 60K Viewers per Episode
Available in 90 Million households in Europe
Est. 128K Viewers per Episodes
The Weather Network’s OTT Player with 7M monthly users
Est. 90K Viewers per Episodes
Additional US Broadcast Agreements are Currently Being Negotiated.*
Our Audience Travels And Spends… And we know it
EDUCATION + EMPLOYMENT
84% Are University Educated
29% Have Post-Graduate Degrees
79% Are Employed Full Time
39% Are Senior Management or Owners
70% Directly Control a Budget of $2M to Over $20M
TRAVEL + SPENDING
55% of audience spends min. $5,000 annually on travel
5% of audience spends over $21,000 annually on travel
60.1% take at least 1 overnight ski vacation per year
31.3% take more than 1 overnight ski vacation per year
* travel defined by min 1x hotel night & 2 x days.
29% have income between $100K and $199K
19% have income of $199K and up.
WE LOVE WHAT WE DO,
AND IT SHOWS
Production, direction, editing, and storytelling, our in-house team of professionals take pride in bringing our audiences personal stories of passion and adventure – from the freshest powder ranges to the dustiest mountain bike trails – from around the world