Dear Enrico

We are excited to present this proposal to you for One (1) episodes of ASCEND Television, focusing exclusively on Cervinia and specific content around the FIS World Cup races taking place in October 2022.   With breathtaking production quality filmed in 4K and 8K and world-class production, ASCEND Television will showcase Cervinia in way that will leave our audiences saying, “I need to go there”.

We are excited to visit and profile Cervinia, and look forward to working with you!

Recent Episode Examples

S1 | E1 ASCEND Fernie, BC
S1 | E4 ASCEND Kicking Horse
S1 | E7 ASCEND Revelstoke, BC
S1 | EP09 ASCEND Glacier Rescue
Cervinia

Proposal Overview

Our proposal is to produce One (1) ASCEND Television episode dedicated to Cervinia.

The feature episode would focus on Cervinia and activities around the World Cup (the Canadian version will be 35-45 minutes in length, the International version will be 24 minutes in length)

ASCEND Television production crew will work with the Cervinia PR team to develop storylines around the World Cup as well as profiling the ski visit experience.

Ideal timing for filming would be in October, 2022, in and around the World Cup.

ASCEND Television will provide final product and all raw footage and rights to footage to Cervinia.

If Cervinia is interested in a summer episode, we can provide a seperate proposal.

Cost Break Down

Total: €5,500 per episode

Cost to be Covered: up to 3 Team members: ground/accommodations/half pension for crew during filming

Additional advertising opportunities available as laid out in this presentation

Distribution Partners

Canada / USA / Europe

CANADA
Canada’s national public broadcaster OTT Player
Estimated 70K Viewers per Episode

CANADA
Canada’s multi-cultural broadcaster available in 11M homes.
Est. 60K Viewers per Episode

EUROPE
Available in 90 Million households in Europe
Est. 128K Viewers per Episodes

USA
The Weather Network’s OTT Player with 7M monthly users
Est. 90K Viewers per Episodes

Additional US Broadcast Agreements are Currently Being Negotiated.*

ADDITIONAL ADVERTISING

Medium
Details
Platform
Market(s)
Number of Occasion
Estimated Total Audience
Television Sponsor Billboards
10 second sponsor billboard with video, graphic and voice over on OMNI Television. Sponsor billboards play after each commercial break and can include a call to action.
9 occasions
36 occasions
60,000 per occasion
€200 per occasion
Television Commercials
30 second commercial spot to play during commercial breaks on OMNI Television.
9 occasions
36 occasions
60,000 per occasion
€600
OTT Sponsor Billboards
10 second sponsor billboard with video, graphic and voice over on CBC GEM. Sponsor billboards play after each commercial break and can include a call to action.
9 occasions
36 occasions
75,000 per occasion
€300 per occasion
Email Advertising
Email leaderboard on Ascend Television’s e-news. Leaderboard can include call to action and links directly to client URL of choice.
1 occassion
24 occassions
21,500 per occassion
€750 per occasion

Targeted Social Media
Promoted social posts of ASCEND produced client content to targeted geographic audiences and identified demographic
1 occassion
1 occasions
Custom per targeted social plan
Custom per targeted social plan
Television Sponsor Billboards
Details
10 second sponsor billboard with video, graphic and voice over on OMNI Television. Sponsor billboards play after each commercial break and can include a call to action.
MINIMUM BUY PER SEASON
9 occasions
MAXIMUM BUY PER SEASON
36 occasions
AUDIENCE IMPRESSION PER OCCASION
60,000 per occasion
COST PER OCCASION
€200 per occasion
Television Commercials
Details
30 second commercial spot to play during commercial breaks on OMNI Television.
MINIMUM BUY PER SEASON
9 occasions
MAXIMUM BUY PER SEASON
36 occasions
AUDIENCE IMPRESSION PER OCCASION
60,000 per occasion
COST PER OCCASION
€600
OTT Sponsor Billboards
Details
10 second sponsor billboard with video, graphic and voice over on CBC GEM. Sponsor billboards play after each commercial break and can include a call to action.
MINIMUM BUY PER SEASON
9 occasions
MAXIMUM BUY PER SEASON
36 occasions
AUDIENCE IMPRESSION PER OCCASION
75,000 per occasion
COST PER OCCASION
€300 per occasion
Email Advertising
Details
Email leaderboard on Ascend Television’s e-news. Leaderboard can include call to action and links directly to client URL of choice.
MINIMUM BUY PER SEASON
1 occassion
MAXIMUM BUY PER SEASON
24 occassions
AUDIENCE IMPRESSION PER OCCASION
21,500 per occassion
COST PER OCCASION
€750 per occasion

Targeted Social Media
Details
Promoted social posts of ASCEND produced client content to targeted geographic audiences and identified demographic
MINIMUM BUY PER SEASON
1 occassion
MAXIMUM BUY PER SEASON
1 occasions
AUDIENCE IMPRESSION PER OCCASION
Custom per targeted social plan
COST PER OCCASION
Custom per targeted social plan
Details
MINIMUM BUY PER SEASON
MAXIMUM BUY PER SEASON
AUDIENCE IMPRESSION PER OCCASION
COST PER OCCASION

Our Audience Travels And Spends… And we know it

EDUCATION + EMPLOYMENT

84% Are University Educated

29% Have Post-Graduate Degrees

79% Are Employed Full Time

39% Are Senior Management or Owners

70% Directly Control a Budget of $2M to Over $20M

TRAVEL + SPENDING

55% of audience spends min. $5,000 annually on travel

5% of audience spends over $21,000 annually on travel

60.1% take at least 1 overnight ski vacation per year

31.3% take more than 1 overnight ski vacation per year

* travel defined by min 1x hotel night & 2 x days.

INCOME

29% have income between $100K and $199K

19% have income of $199K and up.

WE LOVE WHAT WE DO,
AND IT SHOWS

With exceptional talent, creativity, and a passion to bring amazing stories of travel and adventure to the world, the team at ASCEND is excited to create a visual experience showcasing elevated adventures from around the globe.

Production, direction, editing, and storytelling, our in-house team of professionals take pride in bringing our audiences personal stories of passion and adventure – from the freshest powder ranges to the dustiest mountain bike trails – from around the world

Mark Kristofic ⻢克⾥
Executive Producer

ascend-television.com