OBJECTIVE

Courmayeur, a premier Italian destination, sought to increase its visibility as a year-round travel destination, focusing on the immense beauty of the area. The goal was to create engaging about local personalities content that would not only promote the area’s natural beauty and outdoor activities but also serve as a powerful marketing tool across various channels.

SOLUTION

ASCEND Television partnered with Courmayeur to produce 2 x summer episodes and 2 x winter episodes.

In addition to these shows, ASCEND produced customized content, including short videos for social media as well as customized content for the promotional screens throughout the town. This content was designed to amplify the reach of Courmayeur’s marketing campaigns, engaging audiences with visually stunning and informative posts.

KEY ELEMENTS

• Destination Marketing (both summer and winter episodes)

• Customized content

• Social content