OBJECTIVE

Audi was looking to showcase their latest vehicle lineup and their support of ski racing through naturally integrated product placement tied together with sponsorship billboards and advertising spots that would resonate with outdoor enthusiasts.

SOLUTION

ASCEND worked with Audi to weave their vehicles organically into the storyline ASCEND episodes. The program featured various Audi models used with the Canadian Ski Team, highlighting their performance, versatility, and features in real-world adventure scenarios. This seamless integration not only showcased the vehicles in action but also resonated deeply with the show’s audience of outdoor enthusiasts, which naturally tied into Audi’s advertising spots and sponsorship billboards around the show’s broadcast.

KEY ELEMENTS

• Advertising program

• Sponsorship billboards

• Organic brand placement and integration

• Customized content